From 2015 to 2018, we worked with Pabst Brewing Co. supporting their entire portfolio of brands working alongside internal teams on branding, packaging, web, social, demand generation and content creation.
One of our favorite projects was bringing back a brewery to serve as Pabst’s hub for innovation and new product ideas to help develop the next generation of beers in the portfolio. The brewery is located in a historic 144-year-old building in the heart of the original Pabst Brewing complex which was purchased by Frederick Pabst in 1896 and used by the Pabst Brewing Co. through the 1970s as a Ratskeller, or tavern, for Pabst employees.
Below are some of our favorites. There’s a lot more to share, so if you’re interest in the full case study, get in touch.