We worked with Pabst Brewing Co. to support their entire portfolio of beers across branding, packaging, web, social, demand generation and content creation. We brought a brewery back to Milwaukee in a historic 144-year-old building in the heart of the original Pabst Brewing complex that was purchased by Frederick Pabst in 1896 and used through the 1970s as a Ratskeller for employees. The brewery now serves as a hub for innovation and new product ideas to help develop the next generation of beers in the portfolio.