UNTUCKit hired us to create a campaign for Spring 2019. Our goal was to show how men of all shapes and all sizes don’t have to sacrifice comfort to look and feel great. We enlisted brand investor and spokesman, Drew Brees, to emphasize how great you can look when you make the right call. Of course, this alludes to the absurd blown call that cost the Saints a chance at playing in Super Bowl LIII. The campaign led to the best sales in the brand’s history with an increase of 66% in shirt sales alone.