Woodchuck Hard Cider hired us to rebrand them so as to better compete with the wave of new entrants in the cider market. 25-years-old, the brand needed a little TLC. Creating a parent brand and an architecture for the various brands under their Vermont Hard Cider umbrella, we showcased how the brand would look across digital properties. We then commissioned our friends at Sprout Studios for illustration and to explore packaging concepts. The new branding has rolled out now, along with these limited edition bottles in select markets.