Lift Your Spirits
The Complexity
We launched a category that had never existed for a product that could barely be talked about.
Sure Shot is the world’s first clinically proven rapid alcohol reducer. The formula was backed by clinical research and the results were documented. But regulatory constraints meant the most powerful claims couldn’t be said directly, and even when they could, consumers had no frame of reference for what they were hearing. You can’t convince someone to believe in something they have never been given permission to imagine.
The Idea
We built the brand around feeling rather than function. The outlaw of wellness. Where every other product in the space showed up after the damage was done, Sure Shot showed up before. The visual world drew from pop art and comic strips, bold and irreverent and completely unlike anything else in the category. It paid off the idea of something that seemed almost magical, reducing the impacts of alcohol before they start.
The Outcome
When Sure Shot launched on Amazon, it sold out in hours. It sold out again on their own site weeks later. The brand has since expanded into national retail including BevMo, Gopuff, 7-Eleven, and Walmart.
- Brand Strategy
- Creative Direction
- Art Direction
- Graphic Design
- Web Design
- Illustration
- Packaging
- Digital Strategy
- Content Creation
- Martech
Sure Shot sold out in hours when it launched on Amazon and again on their own site weeks later.
- Zachary Scott
- Gateway 404 Films
- Stout Design
- Mophonics
- Autumn Communications