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Complicated minds think alike. Each of us works across disciplines, multiplying the impact of one team, so brands grow with more clarity, consistency, and speed.

Ned Wallroth, Founder & Principal at Amalgam
Ned Wallroth, Founder & Principal
Corinne Hendricks, President at Amalgam
Corinne Hendricks, President
Mark Wenneker, Creative Lead at Amalgam
Mark Wenneker, Creative Lead
Rochelle Webb, Media Lead at Amalgam
Rochelle Webb, Media Lead
Taylor Garber, Design Lead at Amalgam
Taylor Garber, Design Lead

Not a headcount,
a who count.

Over 15 years we’ve built a team of rare, complementary talent chosen for how they think, and for the multiple mediums they’ve mastered. Team members are involved in every aspect of the work, maintaining continuity and deep knowledge of your business. The people you meet are the people who do the work, a model built to maximize value, effectiveness, and efficiency.

Karalyn Klepper, Project Lead at Amalgam
Karalyn Klepper, Project Lead
Chad Bettor, Account Lead at Amalgam
Chad Bettor, Account Lead
Pete Wallroth, Build Lead at Amalgam
Pete Wallroth, Build Lead

Simplicity doesn't make flying boats or all-electric muscle cars.

Our clients come to us with ideas that sound unreasonable on paper. Products that defy physics, categories that don't exist yet, and brands built on contradictions. Our job is to protect what makes brands different and turn their complexity into something impossible to ignore.

Solutions

For brands that need to own different ground. We lead with strategy, research, and competitive analysis to find the position worth owning, then rebuild the brand around it across design, content, and media.

Services

  • Competitive Analysis
  • Positioning Strategy
  • Brand Architecture
  • Brand Platform
  • Naming
  • Messaging & Tone of Voice
  • Creative Direction
  • Identity Re-Design
  • Design Systems
  • Motion Design
  • Product Packaging
  • Environmental Design
  • Web Design / Development
  • Campaign & Content
  • Media Strategy
  • Launch & Governance
Contact for More Info

For brands moving into new categories, audiences, or markets. We extend the brand thoughtfully through architecture, design, and content so the new territory feels connected and deliberate.

Services

  • Category Research
  • Design System Extension
  • Packaging Architecture
  • Retail & Point of Sale
  • Launch Campaign
  • Market Media Planning
  • Brand Toolkits & Governance
  • Growth & Opportunity Analysis
  • New Audience Research
  • Brand Architecture
  • Sub-Brand & Endorsement Modeling
  • Product & Line Naming
  • Segment Messaging
Contact for More Info

For brands that do not exist yet. We build from the ground up, from strategy, naming, and architecture through design, digital, content, media, and analytics. Every decision is made with the finished brand in mind.

Services

  • Positioning Strategy
  • Brand Platform
  • Brand Architecture
  • Naming
  • Messaging & Tone of Voice
  • Brand Guidelines
  • Design Systems
  • Creative Direction
  • Category & Audience Research
  • Logo & Identity Systems
  • Typographic Systems
  • Product Packaging
  • Web Design / Development
  • Launch Campaign
  • Media Strategy
  • Analytics & Measurement
Contact for More Info

For brands that know where they want to go. We bring the big ideas and creative partnership to get them there.

Services

  • Creative Platform
  • Campaign Concepting
  • Creative Direction
  • Art Direction
  • Copywriting
  • Script & Storyboard
  • Casting & Talent Direction
  • Photography Direction
  • Video Production
  • Animation, 3D & CGI
  • Motion Design
  • Channel Planning
  • Social Content Strategy
  • Out of Home
  • Experiential & Activation
  • Media Strategy
Contact for More Info

For brands that don’t know which technology is working for them or against them. We audit and advise across martech stacks, web platforms, and emerging AI tools to eliminate waste, close gaps, and build the infrastructure that makes every other part of the brand perform better.

Services

  • Martech Stack Audit
  • License & Spend Analysis
  • Capability Gap Analysis
  • Web Platform Audit
  • Analytics & Tracking Audit
  • Data & Privacy Review
  • Agent & Workflow Design
  • Content Automation
  • AI Search Visibility
  • AI Governance & Policy
  • Measurement & Attribution
Contact for More Info

Clients

Dell logo
Verizon logo
adidas logo
Untuckit logo
Ram logo
Eastern Airlines logo
Marmot logo
Fiat logo
Absolut logo
Pabst Blue Ribbon logo
Dodge logo
Russell logo

Get Complicated

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