Feel the Ocean
The Complexity
People want to buy and service their car on their own terms, but the industry was selling it on theirs.
Every brand was pushing further into technology, making the car feel more like a device and less like something you’d fall in love with. Meanwhile a generation was coming of age that had decided ownership wasn’t something they needed at all.
The Idea
There was a gap in the market waiting to be claimed: Henrik Fisker’s high-end design sensibility at an accessible price. We built a brand experience around the feeling the industry had abandoned without the friction that had defined it for decades. Calm and entirely on the customer’s terms.
The visual identity was built to stand apart from the category. High-color editorial photography alongside black and white documentary work. High-fashion style without the fleeting trends, celebrating the vehicle’s dramatic lines and the free, joyful spirit of real people.
The Outcome
Before a single car was delivered, Fisker had generated over $300 million in preorders.
- Brand Strategy
- Creative Direction
- Art Direction
- Graphic Design
- Identity Design
- Public Relations
- Typography
- Illustration
- Digital Strategy
- Social Strategy
- Video Production
- Event & Exhibition Design
We created desire for a car people had never driven.
- Patrick O’Neill
- Ryan DiDonato
- Rochelle Webb
- Jeff Steinhour
- Katja Grober
- Taylor Garber
- Dan Bootzin
- Mike Braue
- Randy Zook
- Kevin Roy
- Taylor Hastings
- Richard Welch
- Cameron Sun
- Daniel Askill - Director
- James Perry and Joanna Halpin - Photography