Time Well Spent
The Complexity
Outdated call center technology was costing everyone the one thing they couldn’t get back. Time.
Inference built AI-powered virtual agents to replace the 30-year-old Interactive Voice Response technology that ran in contact centers across America. The people responsible for those systems knew they needed to upgrade. Getting them to act on it was a different problem entirely.
The Idea
We built an animated world that looked nothing like enterprise software advertising with illustrator Kirk Wallace. Warm, relatable characters. Bright colors that stood out in a category dominated by corporate blues and grays. Campaign assets built around human truths that everyone recognized. Getting Left Behind? Consider us your AI moment of peace. 1990 called. They want you to press 6 for more options. A campaign that made people smile before it made them think, in a category that seldom tried either.
The Outcome
Five9 acquired Inference for approximately $157 million, its largest acquisition at the time.
- Brand Strategy
- Creative Direction
- Art Direction
- Graphic Design
- Campaign Ideation
- Animation
- Social Strategy
We helped replace wasted time with better conversations.
- Kirk Wallace