The Heartbeat of Television
The Complexity
Samba TV had one of the most sophisticated data platforms in the television industry and a website that didn’t reflect any of it.
The complexity wasn’t just aesthetic. Samba TV served multiple audiences simultaneously - advertisers, publishers, content programmers, and media companies - each with different needs and different levels of technical fluency. The site had to speak to all of them without losing any of them, and it had to be built in a way that their internal team could manage and scale without touching a line of code.
The Idea
We re-architected the entire site from sitemap through UX and UI, working directly alongside their internal team. We created a platform where their team had full editorial control over every page, every piece of content, and every update without ever needing a developer. The architecture was built to grow with the company.
The Outcome
In 2020, Samba TV surpassed $100 million in revenue, growing 26% year-over-year. The following year they filed for an IPO.
- Brand Strategy
- Creative Direction
- Art Direction
- Graphic Design
- Digital Strategy
- Web Design
- Web Development
Samba TV grew 26% year-over-year to surpass $100 million in revenue.
- Facta