Rebelutionary
The Complexity
Most electric mobility brands build technology worth talking about but not communities worth belonging to.
Onyx was different. A brand built on custom builds, real riders and a community united by their obsession with a bike unlike anything else on the market. When the brand went away unexpectedly, so did the site where riders discovered new builds, connected with the community, and bought the bikes they had been waiting for. The original founder came back with a mission to rebuild, and it had to start with the site.
The Idea
We designed and built the e-commerce site as the foundation for the relaunch. Product pages were built around the bikes and the culture surrounding them. A garage section was dedicated to custom builds that gave every rider a reason to be part of the story. We designed the site as a platform the community could grow around.
The Outcome
The limited edition RCR LTD launched with 100 units and sold out immediately. The RCR 80V, their most powerful model to date, followed. The brand now counts 142,000 Instagram followers and a community that keeps growing with every new model they release.
- Brand Strategy
- Creative Direction
- Art Direction
- Graphic Design
- Web Design
- Web Development
The limited edition RCR LTD launched and sold out immediately.
