Getting Twisted
The Complexity
Pretzel Crisps was winning at retail but lacked the digital infrastructure for brand growth.
The Idea
Despite a passionate following, the website had no story, no visual language, and no way to pull a curious consumer toward purchase. We rebuilt it around the one thing that set the product apart, a flat pretzel that could go anywhere, pair with anything, and inspire endless combinations. The new visual system delivered the wit and character the brand deserved, using dynamic hover states and animations to show off product versatility. To drive growth, we built a recipe platform that engaged users, captured their data, and opened a direct path to purchase.
The Outcome
By the end of 2016, Pretzel Crisps was the fastest growing brand in its category. The work stayed in market for nearly a decade.
- Brand Strategy
- Creative Direction
- Art Direction
- Graphic Design
- Web Design
- Illustration
- Digital Strategy
- Content Creation
- Martech
Pretzel Crisps became the fastest growing brand in its category.
- Matt Wade
- Convertiv