At Least Someone Made the Right Call
The Complexity
UNTUCKit conquered e-commerce, but scaling meant tackling a much harder challenge: convincing a hyper-discerning audience that comfort was cool.
The Idea
In January 2019, a referee missed the most obvious pass interference call in football playoff history, costing the Saints a trip to the Super Bowl. The whole country was talking about it. Drew Brees, already a brand investor and spokesman, had more reason than anyone to still be fuming. We wanted UNTUCKit to be part of that conversation.
At least someone made the right call. A line that connected Brees, the moment, and the brand without any of them having to explain themselves. For men of all shapes and sizes who wanted to look great without sacrificing comfort.
The Outcome
Shirt sales grew 66%, the best in the brand’s history. By the end of the year UNTUCKit had reached $200 million in revenue, growing 50% year-over-year. By 2022 they hit $300 million.
- Brand Strategy
- Creative Direction
- Art Direction
- Graphic Design
- Content Creation
- Video Production
Driven by a record 66% surge in shirt sales, UNTUCKit’s revenue grew 50% year-over-year to $200 million.
- Patrick O’Neill
- Ned Brown
- Sean Collings
- SoStereo
- Cut & Run
- Jogger Studios